A glance at Microsoft' s M12 venture arm: 107 investments in total, centered on financial returns instead of acquisitions, expansion in to seed rounds, and much more (Chris Metinko/Crunchbase News)

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From the outside, M12 ’s mission likely seems simple to most: Invest money from the second-most valuable technology company on earth, put its monstrous go-to-market machine behind said investment, after which create an unicorn.

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In reality, Microsoft ’s venture arm must navigate complexities and obstacles not seen by traditional venture firms—and even many corporate venture arms—as it looks to drive returns back to the Redmond, Washington-based tech giant. At the same time, M12 must build the vast ecosystem Microsoft plays in, such as cloud, AI, business applications, infrastructure, security and deep technologies, and support the entrepreneurs it invests in.

“Over the past five years, M12 has established the expertise, playbook and growth engine to meaningfully accelerate the success of our portfolio companies, ” said Michelle Gonzalez , corporate vice president and world wide head of M12. “We have an original opportunity to support startups with global ambitions through Microsoft’s scale. ”

The fund

M12 invests from a single fund that is replenished by Microsoft—the fund’s sole limited partner—off the company’s balance sheet. M12 does not release any details on just how much it has invested since being founded in 2016 or the size of the fund currently, but in the same way the venture world has grown in the last five years , M12 also has increased the size and speed at which it makes investments, according to Crunchbase data.

In 2016, M12 made 15 investments in its first year as a fund, according to Crunchbase data. Last year, it made a record-high quantity of 55 investments and is on pace to beat that number this year already having made 39 investments through the very first eight months of 2021. Overall, M12 has invested in 107 companies since its inception.

However , it’s vital that you understand that M12 isn’t your typical corporate venture fund. It really is first and foremost driven by financial returns—it will not invest just for Microsoft corporate to gobble up that startup later or for “a seat at the table. ”

Actually , a few years ago M12 did away with “right of first ” (ROF) terms—where an investor gets the first shot at buying the startup before any other suitor.

“We are financially focused, perhaps not strategic in that sense, ” said Priyanka Mitra , a principal at M12 who invests in SaaS, infrastructure and health care IT for the firm. “However, we certainly check out help out the founders and companies we invest in. ”

Since the fund’s founding in 2016, nearly all of our term sheets have now been clean—without any restrictive terms, she added.

“We firmly believe that being fully aligned with founders is the only way to drive value to all stakeholders, ” wrote former worldwide head of M12 Nagraj Kashyap in his blog in March 2019 when speaking of removing ROFs. At the time, M12 would use ROFs or other restrictive terms when purchasing companies where other corporate VCs had similar terms. Such terms were included early on in the firm’s life on only a handful of deals.

In March 2019, M12 codified its commitment, refusing to insert restrictive terms in just about any of its term sheets, even if other corporate VCs it invests alongside require them.

Bigger money

Not surprisingly, as M12 has grown and invested in more organizations, the size of the checks it writes even offers gotten larger—especially with the venture world being on a tear the last few years. In the fund’s first three years, it had been writing checks as much as $10 million, but that amount has gradually grown to about $20 million.

The firm has not just looked to invest more dollars, but to take the lead in more funding rounds. Last year, M12 led 13 rounds: a high for the firm. This year, it already has light emitting diode 11 and appears like a sure bet to top 2020’s total.

Some of the rounds M12 has led this season include:

  • Westlake Village, California-based robotics warehouse automation developer inVia Robotics ’s $30 million Series C in July;
  • Boston-based biotechnology company 1910 Genetics ’ $22 million Series A in May; and
  • Palo Alto, California-based lab automation platform Artificial ’s $21. 5 million Series A, also in-may.

“I think you’re seeing us concentrate on more of that now, ” Mitra said.

Microsoft muscle

Focus is one of the items that attracted Matthew Goldstein to simply help co-found M12—then called Microsoft Ventures—in San francisco bay area in 2016 and open its European office in 2019.

“It’s very unique, ” Goldstein said of the fund. Since Microsoft supports the fund financially, managing directors are left to pretty much solely look at investment opportunities without worrying all about a large limited partner base.

“We are looking for the most effective tech solution available anywhere in the world and bringing it into Microsoft’s world, ” in accordance with Goldstein, an M12 managing director who invests in cybersecurity.

Bringing a company into that world means putting Microsoft’s vast go-to-market resources behind it—or “Microsoft muscle” as Tamara Steffens often calls it.

Steffens, managing director who leads investing and market development for M12 in North America and India, said a company like Palo Alto-based Databook is really a textbook example of what M12 looks for and how it can sometimes find it.

M12 led the client intelligence platform’s $16 million Series A in April, but was already familiar with the business as Microsoft was its largest customer—along with Salesforce 1
, which also committed to the round.

“We just looked at it and asked ‘What can we do that would drive sales for them? ’” Steffens said. “Well, we Microsoft—can buy more, but we also looked at ways to integrate it with (Microsoft) Teams and our other products. We have been just beginning this with them. ”


That muscle has helped M12 push nine of the fund’s investments to unicorn status. While still a modest number when comparing to many of the large corporate venture arms of companies like Intel , Cisco and Qualcomm , M12 is just a relative newbie to the ventrue world. While GV , for example , has produced 45 unicorns, the Google -backed fund has been around since 2008—eight years longer than M12.

What’s next?

M12 and Microsoft are simply at the beginning of plenty of new endeavors, certainly one of which is ring fencing a new seed-stage vehicle within its fund to get into more organizations early, and where it anticipates writing more checks between $500, 000 and $2 million. The firm invested a brand new high for it self in seed funding last year when it took part in seven such rounds.

The newest seed vehicle means the fund likely can do between 10 and 12 seed fundings a year, and part of the focus is to seek out founders and entrepreneurs of different backgrounds, Steffens said.

“We are taking a significant element of our seed fund to diverse founders, ” she said. “That’s a huge focus for Microsoft and M12. A diverse workforce creates a diverse product portfolio. ”

M12 has made 25 diversity investments since being founded, but has reached a top of seven this season alone, according to Crunchbase data.

Steffens is the executive sponsor of the M12’s Female Founders Competition, which the fund started in 2019 with partners Mayfield 2
and Melinda Gates’ Pivotal Ventures . It awarded $6 million to four female-founded enterprise computer software and deeptech companies—via Microsoft Teams as a result of COVID-19 pandemic.


While it may very well be a positive to be on the same page as your corporate benefactor on some dilemmas such as diversity, the team at M12 has also had to navigate obstacles with a corporate development team that many VCs never have to bother about.

“It’s a fine line we must walk, ” said Samir Kumar , M12’s managing director investing in artificial intelligence/machine learning and deep tech. “You don’t want to be on a collision course to compete with Microsoft. ”

Which can be a difficult line to walk when Microsoft’s internal development team is larger than some small towns.

With so much internal development going on in so many areas, Kumar said it could be like “threading a needle” to find areas to invest in that do not need too much overlap or perhaps enough differentiation from what the tech titan is taking care of.

“It’s not easy, you have to develop a network and build relationships to know what’s going on, ” Kumar said. “I have to know the CTO and what area they want into as time goes on. ”

Kumar pointed to an area like quantum computing as an example M12 has looked at purchasing, even as Microsoft it self is doing work in your community. In April 2020, M12 took part in Palo Alto-based PsiQuantum ’s $150 million Series C and also its $450 million Series D just a couple of months ago.

The investments were made even though Microsoft has its own internal quantum computing initiatives.

“Micorsoft has its own program, but PsiQuantum and Microsoft share a vision, so we did it, ” Kumar said.

Time to exit

With a nearly $2. 3 trillion market cap, Microsoft likely isn’t moved by quarter-billion-dollar exits.

“Microsoft does not need our money … it’s really a drop in the bucket, ” Goldstein laughed.

Nevertheless, M12 has seen a reliable flow of exits despite being only 5 years old. Which includes a firm high of six so far this year, including:

  • Metal and carbon fiber 3D printer manufacturer Markforged going public via a SPAC in July;
  • Twilio acquiring Seattle-based messaging platform Zipwhip for $850 million in-may; and
  • F5 Networks buying Santa Clara, California-based distributed cloud platform Volterra for $500 million in January.

With more exits likely to come this season and moving forward, Gonzalez—who took over her position in late July—is bullish on the future of the fund.

“I’m looking forward to what the following five years provides with continued discovery, innovation and growth—particularly in health care and life sciences, cybersecurity and productivity, ” Gonzalez said.

Crunchbase Pro queries used in this short article

Illustration: Dom Guzman

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