Apollo. io, which builds up B2B sales cleverness software, raises the $32M Series N led by Group Capital, bringing the total funding in order to $41. 3M (Mike Wheatley/SiliconANGLE)

Find the Right CRM Software Now. It's Free, Easy & QuickFollow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.


 

Business engagement platform provider Apollo. io , officially known as ZenLeads Inc., spelled out its ambitions today after raising $32 million in a new round of funding led by Tribe Capital.

NewView Capital and existing investor Nexus Venture Partners also participated in today’s Series B round, which brings Apollo’s total funding to date to $41. 3 million.

Apollo has created a go-to-market acceleration platform for business-to-business firms that helps connect their salespeople to customers that might be interested in their products or services. It does this by combining tools that include a rules engine to automate prospect routing and a lead scoring tool and analytics to measure results.

The company also throws data from more than 200 million contracts signed at 10 million companies into the mix. It also integrates with customer relationship management tools such as Salesforce, with the aim to play the role of matchmaker between sellers and buyers.

In summary, Apollo’s platform helps sales professionals to access accurate and affordable prospecting and sales data, making it easier for them to find new customers and close on deals, bringing more revenue into their companies.

Apollo’s platform is available to both early-stage startups looking to build up a client base, as well as large, established enterprises that might want to expand into new areas. And so far, the platform has been a success, with Apollo growing its user base by more than 200% in the last 18 months while also maintaining profitability.

The company reeled off a list of impressive stats, adding that it has tripled its revenue in the last year, off an undisclosed base, increased its weekly active user base by 400% and amassed more than 1 million new users in total. Altogether, it said, it has 9, 000 paying customers.

Tribe Capital Partner Sri Pangulur, who will be taking a seat on Apollo’s board as part of today’s financing deal, said the company is challenging the status quo in business-to-business lead intelligence and sales engagement by making contact data and prospecting more accessible.

“Seeing the company’s incredible growth over the past year, enhanced product offerings and new client acquisitions, we are confident in Apollo’s ability to disrupt the sales tech market for B2B companies, offering a more intelligent, more cost-effective and simpler solution, ” Pangulur said.

Now that it has millions of dollars safely banked, Apollo said it will look to expand its product and engineering teams with the goal of refining its technology. It also plans to expand its own client base, which mainly consists of midmarket companies and enterprises, by making additional investments in its sales, marketing and operational resources. It also has new executive leadership hires planned.

Apollo co-founder and Chief Executive Tim Zheng said Apollo’s success so far is due to the burden on a traditional B2B go-to-market process that’s manual, tedious and complex, stifled by minimal guidance and lengthy onboarding processes.

“This funding will help us further accelerate our product-led growth model, which has seen tremendous success in the contact data space, ” Zheng said. “Apollo’s vision is to give its customers the most powerful and intelligent go-to-market platform in the industry, so they can reach their full market potential. We want to make access to B2B data even easier, while enhancing the data with sales intelligence and automated workflows. ”

Image: Apollo. io

Show your support for our mission by joining our Cube Club and Cube Event Community of experts. Join the community that includes Amazon Web Services and Amazon. com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger and many more luminaries and experts.

Find the Right CRM Software Now. It's Free, Easy & Quick


Follow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.

Leave a Reply Text

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.