Appreciation, which offers AI-powered CUSTOMER RELATIONSHIP MANAGEMENT tools, raises $80M Series C brought by Menlo Endeavors at a $600M value, bringing total financing to $120M (Kyle Wiggers/VentureBeat)

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Affinity , a relationship cleverness platform designed to work together with existing customer connection management (CRM) solutions, nowadays announced that it shut an $80 mil series C financing round led simply by Menlo Ventures, getting its total elevated to date to $120 million at a $600 million valuation. Move forward Venture Partners, Sprints Capital, Pear Endeavors, Sway Ventures, MassMutual Ventures, Teamworthy, plus ECT also took part in the round, which usually cofounder and TOP DOG Ray Zhou stated will be put towards strengthening Affinity’s architectural team and growing its sales plus marketing reach directly into sectors such as expenditure banking, private equity, plus accounting.

CRM systems plus networking platforms such as LinkedIn have assisted salespeople close offers for decades. But they change to manage, with some research finding that up to 70% of company information and contact info are incomplete or even out of date. According to one supply, 32% of product sales representatives spend more compared to an hour each day upon manual data entrance. Another survey discovered that 9% in order to 17% of businesses consider issues with client data integration plus incorrect data their particular top challenges, along with difficulty in monitoring sales funnels.

Founded within 2014, Affinity aggregates customer data made by interactions and marketing communications like email plus calendar meetings, using AI to analyze each information point. The platform becomes the analysis in to insights about expert relationships, revealing who else in an organization has got the best chance of starting doors or shutting deals.


“Most often , we are competing with heritage, transactional CRMs, or even homegrown contact plus deal-tracking systems. We all see a lot of Exceed spreadsheets or heritage CRMs like DealCloud deployed but not utilized, ” Zhou informed VentureBeat via e-mail. “A typical Appreciation user has more than 1, 600 cable connections, and we’ve mapped more than 48 mil relationships overall. This particular connection data. hard disks both our connection graph and the partnership scores that provide the particular ‘warm’ introductions that will deliver deals. Dealmakers in private funds and services routinely have lots of connections, making a network effect that will further increases utilization of our platform. ”

Producing connections

Zhou says which the pandemic placed a larger emphasis on relationship creating and intelligence intended for Affinity’s customers, that had to work more difficult to build their systems and engage the suitable founders or TOP DOG. As face-to-face conferences became logistically difficult, the platform helped in order to update contact information and track action, enhancing company single profiles with information such as revenue, staff dimension, and funding.

Affinity states have analyzed more than 18 trillion email messages and 213 mil calendar events to create its relationship cleverness graph. Its system currently powers more than 500, 000 brand new introductions and paths 450, 000 offers per month, scoring the effectiveness of relationships using methods that assess aspects such as communication regularity, recency, cadence, plus response time.

“We noticed substantial growth within usage of the platform [during the pandemic] through existing clients along with growth in industrial sectors like investment financial as they adapted plus accelerated their electronic transformation efforts, ” Zhou said. “Affinity has quickly become the particular go-to relationship-management device for VCs plus private-equity firms. ”

In order to Zhou’s point, Affinity’s over 1, seven hundred customers include Bain Capital Ventures, Kleiner Perkins, SoftBank Team, investment bankers like Woodside Capital Companions, and financial services companies such as Fidelity Opportunities. Tishman Speyer, United states Family Insurance, Nike pas cher, Qualcomm, and Twilio are among additional noteworthy paying corporations.



“Affinity brings the strength of relationship cleverness into sharp concentrate, giving teams the information and context in order to close business, ” Tyler Sosin, companion at Menlo Endeavors, said in a declaration. “At Menlo, we all started as a consumer of Affinity simply to quickly learn we’re able to not live with out it. As traders, it dawned upon us that Appreciation is tackling the universal problem confronted by a wide swath of industries. That is when we knew there were to chase them down and commit. It helped that individuals were tracking Appreciation … in Appreciation. ”

In the near expression, Affinity plans to develop its 125-person employees to 200 simply by next year.


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