Databook, an AI-powered Customer Cleverness Platform Raises $5M within Funding

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“ Moneyball for Sales” AI-driven Platform Combines Purpose Data and Real-time Information to Drastically Boost Organization Sales Performance

Palo Alto, CA:     Databook, the particular AI-powered, enterprise customer cleverness platform, today announced the organization has secured a $5 million seed round directed by Threshold Ventures. Josh Stein, Managing Partner with Threshold, will join Databook’ s Board. The financing will be used to scale Databook’ s product and go-to-market teams to tackle the client intelligence market, projected simply by Marketwatch at $5 billion dollars by 2022

The Databook Consumer Intelligence Platform combines predictive intent data, real-time information, and time-saving productivity equipment to improve selling performance throughout the enterprise. Every sales rep that will uses Databook, regardless of encounter or skill set, can provide the right pitch, for the correct audience, at the right time–building true, sustainable customer worth from the first conversation.  

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Product sales productivity is a common bottom-line challenge for enterprise businesses. According to Salesforce, 57 % of sales reps nevertheless expect to miss quota* this season. The Brevit Group claims that 55% of the individuals making their living in product sales don’ t have the abilities to be successful*, and that it will take 10 months for a brand new sales rep to become fully productive*. The sales productivity marketplace is bulging with stage solutions that target aches and pains but not problems; software that will aggregates data or easily simplifies a workflow, for example. Exactly what enterprise reps need is the systematic way to sell much better.

Databook identifies which accounts in order to prioritize, and which purchasing groups have pain plus urgency, and then automatically develops a hyper-personalized point of view to interact the customer. Databook is the 1st enterprise customer intelligence system built to increase go-to-market efficiency at scale.

“ Most business CROs will tell you that 80 percent of their sales come from their particular top reps. But improvements in technology can now link the fundamental skills gap among reps that hit subspecies and reps that don’ t, ” said Anand Shah, CEO and Co-founder, Databook . “ Databook changes the enterprise marketing game by making every representative as good as the best rep. ”

The organization works with the world’ t leading enterprise sales businesses and results from current clients show that Databook improves pipeline and average offer sizes by 3x.

“ Databook uses AI and website expertise to deliver deep consumer intelligence to every seller. The end result is bottom-line, enterprise efficiency at scale, ” stated Shah. “ This significant seed investment from a recognized firm such as Threshold indicators an important milestone for the firm, and validates the product design that’ s been silently gaining significant traction in only two years. ”

“ Salespeople must be expert guides on a customer’ s journey, framing results in terms personalized to the customer’ s needs, ” stated Josh Stein, Managing Companion, Threshold. “ Databook can make that possible by giving salespeople optimal customer information and providing tools to generate superior business cases. We’ re excited to partner with Databook in the new category of business customer intelligence. ”

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Benefits in order to using Databook include:  

  • Increases sales productivity from scale. Better yield for each rep means higher sales; more reps hit their particular quota every quarter, which usually exponentially increases revenue.
  • Improves organizational speed at scale. More effective reps mean better client engagement, which typically leads to more pipeline and is victorious per quarter; all of this equates to better performance at cheaper across the organization.
  • More efficient growth at range. Better productivity means top-line and bottom-line growth.  
     

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