Dentsu Aegis Network Acquires Press Storm; Merkle Strengthens The Multi-Channel Performance Media Solutions

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Combination of Press Storm’ s specialized hyper-local, multi-channel retail approach plus Merkle’ s digital efficiency media and CRM abilities creates a differentiated market alternative that will offer new possibilities marketers.  

Columbia, MD:     Dentsu Aegis Network   has acquired  Media Surprise, an independent data-driven audience preparing and targeting agencies through founders Craig Woerz plus Tim Williams, as well as private equity finance firm TZP Group. The organization will provide  Merkle , the technology-enabled, data-driven performance advertising agency, with expanded abilities across key verticals. Mass media Storm has deep origins in the media and amusement industries, helping networks, cable connection, apps, and theatrical businesses grow ratings, subscriptions, package office, and brand understanding success throughout its 18-year history. Media Storm also offers a strong track record in the store and travel/tourism sectors.

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With this particular acquisition, Merkle further improves its multi-channel performance press capabilities, bringing new possibilities for growth to customers. Media Storm’ s background in both digital and conventional channels within the media, amusement, and retail sectors will certainly strengthen Merkle’ s mass media solutions in a number of key locations including the rapidly growing tune-in plus over-the-top (OTT) media providers. Media Storm’ s distinctive approach to using audience choice science to drive planning plus optimization is a strong enhance to Merkle’ s industry-leading, people-based marketing approach.

Additionally , the mixture of Media Storm’ s specific hyper-local, multi-channel retail technique and Merkle’ s electronic performance media and CUSTOMER RELATIONSHIP MANAGEMENT capabilities creates a differentiated marketplace solution that will offer brand new opportunities for Merkle’ h valued retail clients.

“There are very couple of companies that make perfect sense in order to unite with, and Merkle is that agency. The power of our own combined agencies is unparalleled in the industry, ” said Craig Woerz, managing partner plus co-founder of Media Tornado. “ We both do what we should say and deliver on this promise to clients. We couldn’t be more inspired to raise data-led innovation in responsible media as a part of the Merkle family. ”

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All of Media Storm’ s 167 employees can make the transition to Merkle and Woerz will remain Mass media Storm’ s Managing Companion, reporting directly to Patrick Hounsell, EVP, Media Services from Merkle.

“ The acquisition of Media Thunderstorm supports Merkle’ s extensive strategic plan to use first-party data to inform and generate marketing across all mass media channels, ” said Craig Dempster, president, Merkle   Americas. “ Using their audience-first approach, Media Tornado helps to extend our current capabilities to multi-channel functionality media and enables all of us to connect to a broader delivery of Media programs. ”

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