HubSpot Relaunches Its Agency Companion Program as the Solutions Companion Program, Simplifies Customer Service

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HubSpot launched the first iteration of its Company Partner Program in early the year 2010 to help marketing services companies adopt the inbound strategy, which was still in its childhood.

CAMBRIDGE, Mass :   HubSpot , announced today that it is relaunching its Agency Partner Plan as the Solutions Partner System. The program will make it simpler for customers to find the right providers for their business and will allow marketing agencies, web developers, CUSTOMER RELATIONSHIP MANAGEMENT and IT implementers, and more in order to partner with HubSpot to help clients grow better.


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“The advancement of the Agency Partner Plan has mirrored the advancement of HubSpot. As coming from diversified our business in the last decade, our partners possess shared in that growth simply by broadening their expertise to fulfill the changing needs in our customers, ” said  Katie Ng-Mak, VP of the Options Partner Program at HubSpot . “Since joining HubSpot in 2009, I’ve seen direct how our partners have got played such an important role within supporting our mission associated with helping millions of businesses develop better. I can’t wait to find out what we’re able to obtain together over the next ten years and beyond. ”

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According to brand new research from HubSpot, nearly all companies use at least 3 service providers to manage their working day to day, and that quantity is only growing. This expansion of providers has provided companies more options, yet has also added complexity because it becomes harder to find the correct partners and apps for his or her specific needs. In fact , the very best pain point for businesses using multiple service providers can be friction that’s caused by a detach between their business targets, the providers they employ, and the software they use. Simply by managing their entire number of apps, data, and options partners from one easy to use software program suite built on an simple to navigate ecosystem, they can generate better experiences for their clients.

Partying 10 Years of the Agency Companion Program

HubSpot introduced the first version of its Agency Partner System in early 2010 to help marketing and advertising services firms adopt the particular inbound methodology, which was nevertheless in its infancy. As HubSpot started to diversify its products above marketing, so too did it broaden the partner program. Within 2017, the company introduced 2 major changes. First, this launched the  Sales Companion Program, a new partnership choice tailored to the needs associated with CRM implementation companies plus sales consultants. Later within the year, the company introduced the  HubSpot Partner Advisory Council  (PAC), a group of partners that will act as advisors to help enhance the partner program as a whole. This program has grown globally as well, along with partners from more than 110 countries around the world. Most recently, the organization launched a redesigned edition of the  HubSpot Options Directory  to help partners marketplace their business and get more inbound leads.

Over the past 10 years, several partners who traditionally supplied marketing services have extended their offerings to support HubSpot’s growing customer base. The particular Solutions Partner Program may reflect the broader ability sets and specialties displayed in the HubSpot service provider environment and will make space for brand spanking new partners who offer providers outside of marketing. In addition to providing new ways to partner in line with the level of commitment, the program furthermore enables partners to distinguish themselves based on their experience with specialized credentials. Clients will be able to search the Options Directory based on those qualifications, making it easier for them to find the correct partner for their specific requirements.

Increasing the Capabilities of the HubSpot Platform with App Companions

Whilst HubSpot has long incorporated with a variety of popular applications, the company dialed up the focus on growing its system and developer community within 2017. The company added a lot more than  65 new integrations  that year, kicking off 3 years of steady growth. This program now features nearly four hundred integrations that customers can simply find and connect within the newly redesigned  HubSpot Application Marketplace.

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To further increase the power of its platform, HubSpot announced earlier this year that it has  acquired PieSync, an  incorporation platform as a service (iPaaS) solution  that gives businesses a regular view of their customers throughout virtually every piece of technology each uses. ”

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Follow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.

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