Matik, which offers businesses data-driven and automated equipment for making personalized PowerPoint presentations for customers, increases $20M Series The led by a16z (Mary Ann Azevedo/TechCrunch)

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Matik , which has made automated data-driven software program for customizing Search engines Slides or PowerPoint presentations, has elevated $20 million in the Series A financing round led simply by Andreessen Horowitz (a16z).

Menlo Endeavors, BoxGroup and Seas Ventures also took part in the financing, which usually brings the San Francisco-based startup’s complete raised to just more than $23 million considering that its 2019 creation. The venture companies joined a group of angels — including GTM Fund , angel investor Keenan Grain (who was element of Looker’s founding team) , Allison Pickens (former COO associated with Gainsight) , Elena Verna (former SVP of Development at SurveyMonkey)  plus Jon Herstein (current CCO at Box) — who furthermore put money in the particular round.

Matik’s product targets data-driven organizations, specifically product sales and customer achievement teams, to make it simpler to create personalized delivering presentations such as quarterly company reviews, pricing plans and one-pagers. Functions by automatically adding content from a selection of data sources, based on Nikola Mijic, co-founder and CEO associated with Matik.

The particular startup says the technology transforms content material from static in order to dynamic — whether it is text, charts, pictures or tables. This claims to save groups time from number-crunching, formatting and information pulling from disparate sources such as CRMs like Salesforce, BI/visualization tools like Looker and data warehouses such as Redshift, BigQuery or Snowflake.  

Because the content material is dynamic, delivering presentations are “completely editable” after they’re produced, the company says.

With Matik, “what used to take hrs is reduced in order to minutes, ” making more time for tactical work, according to Mijic. Enterprise and mid-market companies are its target customers also it claims to be able to greatly help them save money in addition to help convert and retain customers.  

“Some people spend four to six hours a week to create data-driven stories, and we get it down to a couple of minutes, saving them over 200 to 300 hours a year to accomplish more strategic work and speak to clients, ” he told TechCrunch.

Image Credits: Matik

The organization runs on a license-based model, and contains seen many businesses buy a certain quantity of licenses and then “expand pretty quickly” to different teams by buying more licenses.

In a brief amount of time, Matik has generated up a customer base that includes some big names, including Glassdoor, KeepTruckin, Handshake and Hover. It says that since Handshake started using Matik, it’s already saved 4, 500 hours. While he declined to reveal any hard revenue figures, Mijic said Matik has grown “by 3x” since the beginning of the year and he expects it will have grown “by 4-5x” by year’s end compared to the end of 2020. To date, he added, it has had “zero churn. ”

Mijic first came up with the style behind Matik while at LinkedIn. That he was supporting sales and customer success teams and was constantly asked to greatly help put together presentations at the last minute by, for example , running a couple of queries that pulled data. There, that he worked on an internal treatment for facilitate the presentation-building process for the company’s go-to-market teams and led the eventual redesign of the solution.  

Mijic then teamed up with early Box employee Zak Stein   to found Matik to solve the problem more broadly.

Looking ahead, Matik really wants to explore the possibility of applying its technology to e-mail, or “anything that is repetitive in nature that should be personalized. ” Additionally, it wants to expand its product offering to teams beyond sales and go-to-market.

“Storytelling is not just in a presentation, ” Mijic said. “We can take what’s core to our product and infuse it to other types of narratives. ”

Additionally, it, naturally, wants to do some hiring. The organization currently has 13 employees and expects to boost its headcount to 20 by the end of the season.

A16z general partner Kristina Shen, who will take a seat on Matik’s board as part of the raise, said Matik has generated a product that automates “a hugely manual and painful process” for many business functions: the personalization and updating of data in presentations.  

She described the Matik product experience as “incredibly seamless and intuitive, ” giving a finish user the ability to create an entire presentation “with just a few inputs and clicks. ”

“Customer feedback for Matik is consistently effusive and really speaks to the very fact there are no satisfactory alternatives in the market, ” she wrote via email. “Considering the assorted use of and ongoing need for data-rich presentations as a key storytelling tool, we believe the long-term potential of Matik is massive. ”

Naomi Ionita, partner at Menlo Ventures, led Matik’s $3 million seed round in October of 2019. She said she was attracted to the team’s authenticity as well as the product market fit.

“You can see right now people laboring of these decks, pulling data from all these disparate sources with the aim of really crafting an account and personalizing it and then having to tweak the story centered on different data points and making sure that story flows, month after month or quarter after quarter, ” she said.

Thus, the full time savings are an evident benefit “out of the gate, ” according to Ionita.

“The other benefit here is driving revenue, as when companies spend painstaking hours putting presentations together, they have a tendency to only be able to cover a certain percentage of these accounts, ” she told TechCrunch. “And so by automating this, we’re seeing customers be able to increase their account coverage. And all of these customer-facing folks will make sure when you have the personalized touch point using their customers, it does have an effect on expansion and renewal opportunities. ”

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