Resources: Twitter CEO Parag Agrawal has become a lot more vocal and intense internally; ex-executive: ” Twitter is prepared to go to war” to help make the Musk deal occur (Hannah Murphy/Financial Times)

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The particular $44bn takeover associated with Twitter has been punctuated by public clashes between two professionals with wildly different styles: brash, outspoken billionaire Elon Musk, and the social media company’s more measured plus diplomatic chief, Parag Agrawal.

Musk has publicly goaded Twitter’s lesser-known leader on the social media marketing platform and frequently threatened to leave from the deal, citing concerns about the fake accounts information.

Backed into a part less than a year in to his tenure, the particular enigmatic Agrawal is certainly beginning to come out battling in front of staffers as well as the public, according to several current and previous staffers who talked with the Financial Instances on condition associated with anonymity.

“Parag wants to golf swing back more and has been more aggressive in house, ” said one particular former Twitter professional. “It seems Tweets is willing to visit war to make this particular deal happen. ”

In today’s world, navigating the relationship appears less fraught. The 2 interact weekly within discussions that are tranquil rather than antagonistic, based on people familiar with the problem. They are naturally in-line on numerous problems about how the company must be run, two people mentioned — including the have to diversify revenues, create a bigger audience as well as relax moderation guidelines to move away from long lasting bans.

Nevertheless, Agrawal’s experts are sceptical showing how effective he would become as an unproven head in the face of an unforeseen opponent. Many report the 38-year-old’s insufficient leadership experience as well as the fact that his discussing hand will be destabilized if Tweets ’s company begins to deteriorate, provided the uncertainty.

“Parag is within an impossible scenario, ” said John Wieser, global chief executive of business intelligence from GroupM. “We nevertheless don’t know how severe Elon is several months later, however the company has devoted to the sale. ”


India-born Agrawal offers risen up via Twitter’s ranks in the last decade, and has been appointed chief executive within November after 4 years as key technology officer. This individual joined after graduation with a PhD through Stanford University, interspersed with research to truly at Microsoft, Bing and AT& Big t.

Because the company’s first “distinguished engineer” — the title that confers major status within elite engineering sectors — his intelligence has earned your pet respect internally.

“My connection with Parag was being amazed with his command associated with detail and aquiring a broad understanding of the problems that other commanders would skim more than, ” said Bruce Daisley, Twitter’s previous European vice-president.

Emulating Silicon Valley founders like Steve Jobs plus Mark Zuckerberg, soft-spoken Agrawal wears exactly the same outfit to work every single day — a dark T-shirt and darkish blue jeans — in keeping with the dogma that minimalism produces extra productivity. In a private dinner designed for tech executives kept by Salesforce employer Marc Benioff in-may, Agrawal took to the ground to defend himself, based on two people familiar with the problem. Afterwards, impressed visitors lined up to talk to him, one person mentioned.

As opposed to his predecessor since chief executive, quirky originator Jack Dorsey, Agrawal is more of an not known quantity beyond Twitter’s walls and exceptional Silicon Valley meals, making few community appearances, and small use of the platform alone, during his initial few months in the part.

“Parag feels more like a good engineer who’s already been put in charge of the product than anyone who has a vision, ” said one marketing agency executive. “Twitter needs a leader who is going to stand up plus make Twitter the presence in the market. ”

Because of this, he has faced scepticism from some panel members, particularly about his lack of encounter as the boss of the public company or even heading up huge teams. According to many people, the plank opted to put into action a poison tablet early on in discussions in order to buy period partly so that they can better understand Agrawal and his business policy for Twitter, and also talk to investors.

Some investors elevated concerns about regardless of whether Agrawal could effectively deliver on his program, and therefore leaned in the direction of taking a deal, a couple said.

The board furthermore discussed whether to permit Musk to make their offer to investors directly — yet rejected that choice in favour of negotiating offer terms and intentionally building in some defences and protections lest Musk changed their mind.


Agrawal plus fellow members from the board have portrayed publicly that they desire to go ahead with the offer at the price of $54. 20 a talk about, as agreed along with Musk. The San Francisco-based company offers told employees it expects to hold the shareholder vote within the deal by earlier August.

But that could nevertheless prove challenging. Musk has contested Twitter’s estimate that lower than 5 per cent associated with accounts on the platform are junk mail, threatening to leave from the deal if this cannot be proven. The particular manoeuvring has been construed by experts plus Twitter staffers because the Tesla boss searching for leverage in discussions or an excuse to attempt to scrap the deal completely.

Final month, Twitter decided to allow Musk entry to the “fire hose” of widely available data about twitter posts that it typically offers to social media supervising companies — the move that several saw as Agrawal calling Musk’s stone cold bluff.

“The opening of the [data trove] is really a classic Parag proceed to show ‘we will not blink, we have absolutely nothing to hide’, ” another former Tweets executive said.

But upon Thursday, The Wa Post reported that will Musk’s team acquired concluded that the data are not verifiable, raising queries as to his following move.

So far, Musk have not directly brought up renegotiating the deal terms along with Agrawal, according to one individual familiar with the situation plus confirmed in an e-mail by Musk. Tweets declined to remark.

Agrawal’s success may joint, in part, on regardless of whether he can keep the company in robust economic health so as to not give Musk discussing leverage.

Twitter has come below criticism for slow growth, slow item innovation and a having difficulties advertising business, among a wider marketplace slowdown. Its profits in 2021 was at $5bn in contrast to Facebook owner Meta’s sales of $118bn. At its final quarterly earnings, the organization admitted to overstating its audience numbers by almost 2mn users for about 3 years.

After an at first understated start, Agrawal has been more singing and present in any office a few days a week, 3 people with knowledge of procedures said, and required a recent tour associated with several global head office. His focus continues to be on overhauling Twitter’s management structure in order to encourage better efficiency and quicker item rollouts in locations such as commerce.

In May, he or she decided to freeze employing and implement cost-cutting measures. He furthermore fired 2 popular senior commanders responsible for ads and item, shocking some workers — though other people noted the techniques came after consumer and revenue focuses on had been missed.

He has already been frank with staff members rather than attempting to assure them, an approach which has won over faithful longtime employees yet unsettled newer joiners, several employees mentioned.

When the deal successfully shuts, Agrawal will most likely end up being out of a job because Musk plans to change him, according to press reports.

Still, Agrawal provides multiple incentives to find the agreement through, outside of saving face plus avoiding any possible escalation to the legal courts. He would leave having a $60. 1mn fantastic parachute if this individual was fired included in the takeover, according to regulating filings.

On the other hand, if the purchase collapses, he could become tasked with refreshing a company with a smashed share price plus rock-bottom employee spirits.

“They’re dangling over a gap. Because if the deal drops apart, the gives will collapse [and] after that you’re looking at substantial headcount reductions, needing to retrench, ” an ex executive said.

An additional former executive mentioned he believed Agrawal was willing to become a “sacrificial lamb” for your company.

Additional confirming by Cristina Criddle in London

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