SugarCRM Names Jason Rushforth because the GM and Clare Dorrian as the New Chief Advertising Officer

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In her function as CMO, Dorrian ties Sugar after more than 5 years as VP associated with Marketing at Verint Techniques, where she led just about all facets of demand generation, brand name and creative for the client engagement portfolio.

CUPERTINO, CA: SugarCRM Inc. ®, the company that helps organizations provide exceptional customer experiences, these days announced the addition of Jason Rushforth as GM, Americas, plus Clare Dorrian, Chief Marketing and advertising Officer – both confirming to Sugar CEO, Craig Charlton. Rushforth and Dorrian bring to Sugar unparalleled encounter in CX and CUSTOMER RELATIONSHIP MANAGEMENT that will extend the company’ s reputation for laser-like customer focus.

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“ We’ re excited to provide both Jason and Clare onboard with their wealth associated with experience to help Sugar keep accelerate growth and creativity at a rapid pace, ” said Charlton. “ Jerrika is a 20-year SaaS experienced who has worked exclusively within CX and CRM capabilities, and Clare has identical expertise in demand generation, brand name and creative for the CUSTOMER RELATIONSHIP MANAGEMENT market. It’ s the one-two punch that will reverberate throughout the industry as we declare additional game-changing solutions plus products this year. ”

As GENERAL MOTORS, Americas, Rushforth is a recognized technology industry veteran. Their most recent role as VP and GM for Infor saw him implementing the particular vision and execution of the Customer Experience suite associated with solutions. Prior to Infor, this individual was VP of Market Solutions and Enterprise Product sales at Oracle, where he became a member of via the acquisition of Eloqua plus was responsible for top series revenue growth of the $750B Marketing Cloud. He offered Eloqua as the GM associated with Industry Solutions and went the go to market technique for specific applications, resulting in a $1B+ sale to Oracle. From Sugar he will oversee almost all Sales for the Americas.

“ Having many years of knowledge in building away both MarTech and CUSTOMER RELATIONSHIP MANAGEMENT stacks, and being dedicated to the discipline of customer care, I’ m passionate about education and learning and thought leadership, ” said Rushforth. “ I realize great things in the company’ s future, particularly with all the Sugar Discover and Marketplace products, which allow for various other innovative capabilities to be simply implemented to create customers for a lifetime. ”

Within her role as CMO, Dorrian joins Sugar right after more than five years because VP of Marketing from Verint Systems, where the girl led all facets of need generation, brand and innovative for the customer engagement profile. Prior to Verint, she kept various international marketing functions in the CRM software marketplace at KANA Software, Blade Group, Ciboodle and Graham Technology. She is responsible for managing the overall integrated marketing strategy; the girl scope includes leading the client marketing, revenue generation, item marketing and marketing operations groups.

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“ I’ mirielle incredibly passionate about not only traveling results, but knowing our own customers, ” said Dorrian. “ Brand awareness is certainly paramount in any given marketplace, but it takes energy, dedication to teamwork to create real-life results that are good for company and good for customers. I could think of no better spot to do that than Sugar. ”

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Follow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.

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