Top ten Digital Asset Management (DAM) Software Solutions for 2020

Find the Right CRM Software Now. It's Free, Easy & QuickFollow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.


An electronic asset management (DAM) computer software solution is defined as an application that allows you to store, organize, share, and manage your digital assets at a central repository.

To meet up unprecedented content production, you will need a system that simplifies the procedure of collecting, storing, and sharing digital assets productively and efficiently. DAM computer software systems act as a single way to obtain truth (SSOT) by centralizing your digital assets, rendering it easy to share them with others. In this article, we will go through the top ten digital asset management (DAM) software solutions for 2020.

Table of Contents

What Is a Digital Asset Management (DAM) Software Solution?

DAM software allows organizations to centralize their digital assets in one place, which acts as a SSOT when it comes to storing, organizing, and sharing digital assets with internal and external stakeholders. The emergence of DAM software has managed to get easy for organizations to manage rich media content such as pictures, audio, and videos, alongside traditional documents such as spreadsheets, word documents, slide decks, and PDFs.

DAM software applications offer features such as comprehensive search capabilities, strict access control rights, version control, collaboration, and powerful integration options that help you automate the digital asset management workflow.

Organizations that implement a DAM software platform see improved collaborations, push away content redundancy, boost productivity and process efficiency, and save costs by organizing the digital assets in one place.

Learn More: Four Tips for Overcoming Digital Transformation Content Challenges  

How to Choose an electronic Asset Management (DAM) System?

Picking a DAM software platform that works for you is a pivotal decision as it will centralize your digital assets in a single repository. The DAM solution will undoubtedly be primarily used by marketers, salespeople, designers, photographers, social media managers, etc . to store and retrieve digital assets. It could be daunting to pick the right DAM vendor considering the enormous amount of options available within the DAM market.

This is a five-step process to help you pick the DAM application that will work best for your organization:

Step 1: Audit Your present Digital Assets

Start by evaluating the digital assets currently used within the organization. The reason is to delete redundant and obsolete assets and repurpose useful assets. Also, once you know the commonly used content formats would help you when you are shortlisting DAM alternatives.

Step 2: Assess Your Requirements

Start by evaluating your current workflow. Just take stock of the key stakeholders (internal and external) in the DAM process, potential bottlenecks, analyze where you currently store the digital assets, access rights, and the details of the content audit.

Discuss possible use cases of the DAM solution with key stakeholders on how it can benefit their respective departments. While getting executive buy-in, emphasize the impact of the DAM solution on productivity, efficiency, cost benefits, and on streamlining the brand image.

Step 3: Evaluate Your Alternatives

While shortlisting DAM alternatives, gauge them on pricing, scalability, integrations, and security aspects. Make sure the options satisfy your desires and use cases. Additionally, check their implementation duration, platform independence, ease of use, training, and licensing (per user pricing) options.

Step 4: Shortlist the Solutions

When you’ re shortlisting the solutions, it helps to consult an expert who can assist you to pick the right DAM platform. You also need to invest amount of time in taking customized demos from shortlisted vendors to observe how their solutions can easily fit into your current workflow. Get key users involved in the discussion in order to avoid buyer’ s remorse at a later stage. Finally, sign-up for a free trial of the shortlisted platforms to test their usability.

Step 5: Implement the Solution

After the trial, once you’ ve zeroed down on the ideal platform, it’ s time to implement it on a full-scale. Before implementation, you need to set a schedule and deadlines, assign roles to users, and train them on the machine. You may need to resolve the initial hesitation toward adopting this change by showing the value in the product, which may be tactical for the ground-level users, whereas strategic for managers along with other senior-level users.

Learn More: Top 20 Content Marketing Strategies for Your 2020 Plan  

Top 10 Digital Asset Management (DAM) Software Solutions

Now that we know the groundwork you need to prepare before selecting a DAM solution, let’ s look at the top ten DAM software solutions for 2020.

1 . Canto

With an experience of over 25 years, Canto is known to be a simple yet effective DAM computer software in the industry. Canto is trusted widely by marketers to control brand assets. NASA Ames Research Center, Harvard University, Mitsubishi Electric Cooling & Heating, and Ralph Lauren Corporation use Canto.

Canto’ s asset organization feature allows you to add keywords, tags, and smart tags to label digital assets according to themes, services and products, campaigns, templates, etc . Its Smart Albums feature automatically segregates assets into six folders, viz., images, videos, audio, documents, presentations, along with other formats. Canto uses Amazon’ s Rekognition (Facial recognition) technology to find images of a person you’ re searching for within 10 seconds.

You can set up workflows in the tool, assign tasks to users alongside due dates. Canto can be built-in with 20+ tools and allows you to share assets right to social media and file storage sites.

The pricing for Canto starts at $30000 per year with a 14-day free trial. But we’ d recommend you obtain in touch with the company to get a customized quote.

If you’re looking for an on-premise DAM instead of a SaaS one, you can go for Cumulus, Canto’ s on-premise/hybrid DAM.

2 . Widen Collective

Trusted by organizations such as for example YMCA, Citizen, Autodesk, and Zippo, Widen Collective is a DAM software platform geared primarily towards mid-to-large organizations. Plus a DAM platform, Widen Collective also consists of brand management, video management, and creative management solutions.

Widen Collective enables you to customize metadata and keywords and set up a smart workflow to simplify the asset import process. You can highlight commonly used assets using spotlight searches and collections. Its powerful search feature lets you search text from documents. Using Widen’ s distribution features, you can embed content on your own digital properties, share links, and integrate the platform with applications such as HootSuite, WordPress, Salesforce, and Slack.

The enterprise-level security lets you manage user rights effectively, add digital watermarks, and audit user activities. Its insights feature provides a detailed analysis of the performance of the digital assets across shares, searches, embeds, views, and downloads.

Widen’ s pricing plans start at $24, 900 each year exclusive of one-time implementation charges.

3. Brandfolder

Brandfolder helps marketers and creative professionals manage, share, and track the performance of these digital assets. Suitable for mid-to-large organizations, some of its customers include Slack, Lyft, and Mastercard. It has solutions for agencies, retail, technology, sports, and food and beverage industries.

Brandfolder’ s white-label DAM enables you to customize it in accordance with your brand guidelines and lets you share vanity URLs of your assets to improve the brand experience. Its search feature offers AI-powered image recognition, in-document text search, auto-tagging, pinned searches, and automatic metadata extraction. The ability tools are capable of identifying copy assets, bulk asset modifying, and bulk move plus merge.

You are able to resize files, convert all of them into different formats, plus use advanced video modifying features. Using the access manage feature, you can set submit and expiration dates designed for assets, and assign admins to approve documents.

The DAM software program integrates with applications like HubSpot, Adobe Creative Package, Google Analytics, Jira, Microsof company Office, and Salesforce. Brandfolder offers two-tiered plans, and you could obtain a custom quote simply by getting in touch with them.

4. Adobe Experience Supervisor

Adobe Experience Manager offers a suite associated with products that help marketing and advertising teams streamline their advertising operations. The product is geared toward financial services, tech, media plus entertainment, retail, and other industrial sectors. Organizations such as Telegraph, SAS, Silicon Labs, and Lenovo prefer using Adobe Encounter Manager. Adobe’ s DAM promises to speed up the particular creative process, right from resource creation to campaign shipping, and to help you deliver much better customer experiences.

Adobe Experience Manager address the key asset management problems, such as the inability to level the asset management procedure, version control problems, plus access rights issues. The particular DAM platform offers a distributed storage repository so that collaborators, reviewers, and external stakeholders can access assets simply. The permission control function keeps admins updated upon who is accessing the documents. Automated workflows make it easy for customers to plan, review, accept, and publish digital resources.

You need to get in touch with Adobe’ s sales team to comprehend how it can fit your needs and get a quote.

5. Bynder

Bynder enables entrepreneurs to manage brand, campaign, plus product assets and will act as an SSOT for all customers. The DAM is used by likes of Spotify, The puma corporation, Canon, Bridgestone, and Lacoste.

Bynder’ t creative workflow centralizes plus optimizes the communication involving the stakeholders involved in the creative procedure. Members can leave responses or annotate the possessions to provide feedback and evaluate multiple versions of a document to clear potential confusion. You can include web-based brand guidelines to make sure that consistent colors, fonts, logo design, and brand assets are utilized across the organization. You can setup brand templates for electronic and print content to ensure that users can create brand resources productively driven by persistence. Bynder integrates with a selection of applications, including Magento, Adobe Experience Manager, Drupal, Search engines Analytics, Slack, and Akamai.

While Bynder offers a free trial, to get a quotation, you need to sign-up for an preliminary 15-minute call to search your requirements, followed by a demonstration, and then receive a proposal.

6. IntelligenceBank

IntelligenceBank ’ s organization DAM and brand website software allow marketing groups to manage projects through workflows and approvals with work schedule and kanban (an arranging method). The DAM is utilized by brands like KFC, Jetstar, ANZ, and Hertz.

IntelligenceBank’ s i9000 advanced search, filters, plus metadata features help you find files faster. Its AI-driven keyword tagger recognizes pictures upon upload and assigns tags automatically. You can setup notifications to get notified anytime newer versions of documents are uploaded. The video plus image manipulation features allow you to edit and convert pictures and files on the go. You are able to track the performance associated with assets on websites and other electronic properties whenever you share their particular public links.

The pricing for IntelligenceBank ranges among $5000-10, 000 per year plus goes above that designed for enterprise requirements. You can ask for a quote according to your requirements.

7. Picture Relay

Image Relay ’ s DAM suits requirements of right from online companies to giant corporations and it is used by entities such as Middlebury College, Seiko, and Citrix.

Image Exchange lets you create custom metadata templates for different files based on their format, campaign, or even product that boost the searchability of your assets. You can produce a list of high-value words, i actually. e., controlled vocabulary, to create control across the asset nomenclature.

Using edition control, you can view an earlier version of an asset plus revert to it if necessary. Single sourcing ensures that in case you make changes to a document that is kept in different files, the changes are shown across its remaining situations. If you’ re aiming to add users in bulk, that you can do so by uploading a good Excel sheet.

The DAM is platform-independent, and its pricing starts with $99 per month and rises to $750 per month. Businesses that need a comprehensive feature fixed can get in touch for a personalized proposal.

7. Cloudinary

Cloudinary ’ s dynamic DAM assists organizations eliminate content silos by providing organizations and their own external stakeholders a central location to store plus retrieve digital assets. Manufacturers, StubHub, Trivago, Gymshark, plus Swiggy are some of its best clients.

Marketing experts can automate workflows intended for activities like metadata management, AI-based tagging, publishing, and receptive delivery across devices. Cloudinary enables you to embed digital property from the repository on your site, mobile app, social media, or even email just by performing an easy copy+paste operation.

Cloudinary can be integrated along with Magento, Salesforce Commerce Impair, WordPress, and Zapier, amongst other add-on integrations. Additionally, it offers a comprehensive tool collection consisting of tools for movie and image manipulation.

You can start with its free of charge plan subscribe to the high quality plans as you scale. Speak to Cloudinary for advanced functions, custom configurations, and more advanced features.

nine. CoSchedule Asset Organizer

CoSchedule’ s Asset Organizer is an effective platform with regard to marketing teams to manage every thing in a centralized repository. Customers can apply a homogeneous file organization structure to be able to easy to store and find content material. You can add labels, tags, as well as other taxonomies to organize files proficiently.

The pre-installed version control feature enables users to update current resources and track their particular changes. You can replace obsolete content with their revised variations and provide access to relevant stakeholders and internal teams using custom share links.

Their basic plan ranges between $50-200 each month, which also includes the standard features from CoSchedule’ s Marketing Calendar product. Get in touch with their sales team to get a customized quotation.

10. Wedia

Wedia’s DAM is suitable for mid-to-large scale organizations, plus some of its clients include Decathlon, Total, L’Oré al Paris, and Dassault Systè mes.

Its centralized asset library enables organizations to store and use content easily, with their access rights, version get a grip on, and traceability. Besides the indexing capabilities and advanced search feature, Wedia uses machine learning to assign automated key words to newly uploaded assets.

Wedia offers standalone products for creative project and content management, distributed marketing management, and digital experience management.

The annual pricing for Wedia’s DAM starts at $7000. You can sign-up for a demo to know more about the product and get pricing accordingly.

Learn More: Why Does MarTech Need Digital Asset Management?

Closing Thoughts

Integrating a DAM hardware in your martech stack is not going to bring uniformity to your material production process but also escalate overall productivity by and minimize asset duplication and guaranteeing the right assets are used when building content.

We feel the guidelines laid out in the article can assist you define your requirements accurately, and you’ll evaluate the ten DAM retailers against the requirements to choose the a person who fits.

How do you plan to start your new DAM selection process? Let us know and even LinkedIn , Twitter , or Orkut .

Find the Right CRM Software Now. It's Free, Easy & Quick

Follow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.

Leave a Reply Text

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.