What exactly is Digital Asset Management (DAM)? Definition, Types, Best Practices, plus Examples

Find the Right CRM Software Now. It's Free, Easy & QuickFollow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.


Digital Resource Management (DAM) is defined as a practice associated with storing, organizing, categorizing, finding, and sharing digital resources from a central repository.

In this article, we will look into the concept of digital asset administration (DAM), how it works, forms of digital assets, examples of DAM platforms, five DAM guidelines, and its benefits.


Style Z is a business opportunity a person can’ t afford in order to miss. As 40% from the population commanding upwards of $40 billion in spending strength, modern marketers need to create compelling strategies to engage with Style Z.


Desk of Contents

What Is Digital Resource Management (DAM)?

Digital Asset Management (DAM) is the act of keeping, organizing, categorizing, retrieving, plus sharing digital assets from the central repository.

Employees associated with sales plus marketing departments need to liaise with different team members and manage with a plethora of documents. Consider the following scenarios. Go seem familiar to you?

  1. You are the designer. A salesperson requests a presentation file a person created a while ago. You might have no recollection of exactly where it is stored and what it really is named.
  2. You’ re a marketer focusing on a creative brief. You have 4 versions of the brand logo design, and you’ re unsure which one to use.
  3. Despite sharing files together with your team members, some of them will keep annoying you to resend the data files.

The scale from which content is being produced is resulting in a content overwhelm. The information is stored across various software applications and systems throughout multiple departments, making it hard to organize and manage electronic files. In fact , employees without a DAM program spend five times lengthier looking for the right digital document.

The process of electronic asset management (DAM) helps it be simple for organizations to arrange, store, and distribute electronic content while exercising strong access rights and permissions.

DAM can also be used to refer to a group of software applications known as DAMs that will help organizations manage their own digital assets. A DAM offers a central repository in order to store digital assets, which usually acts as a single source of reality.

A common issue among marketers is why not really stick to contemporary cloud options such as Google Drive? Whilst these products are useful to smaller sized companies, DAM products provide superior capabilities in elements like searchability, version manage, security, access rights, plus support.

Learn More: Why Does MarTech Require Digital Asset Management?

5 Types of Digital Property for Marketing and Internal Education

A digital resource is any rich press or multimedia files for example images, audio, videos, files, or other digitally saved files. In this section, we’ ll look at the five forms of digital assets:

1 . Images

Images are usually arguably one of the most widely used electronic assets. They come in various platforms such as JPG/JPEG, PNG, BMP, GIF. If you’ lso are familiar with image editing applications, you might also be aware of raw document formats such as PSD, XCF, and CDR.

2 . Audio

Audio files shop digital audio content within formats like MP3, WAV, FLAC, WMA, etc . The particular rise of podcasts made audio a crucial digital resource.

3. Video clips

Videos have gained dominance in the last decade or so. One of the most common video formats consist of mp4, avi, mov, plus mkv.

four. Documents

For the ease of guide, we’ ve grouped term files, spreadsheets, slide decks/presentation files, PDF files, plain-text files under the documents’ group.

5. CODE Files

HTML (hyper-text markup language) files are internet files created using HTML. They could be viewed in a web browser.

Here are a few examples of electronic assets used in marketing and inner training:



Inner Training


Logo design, brand assets, illustrations, infographics, stock photos, vector documents, etc .

Charts, infographics 


Pod-casts, stock audio files


Video clips

Stock video files, video articles (explainer, sales, how-to, whiteboard videos, vlogs, etc . )

Video courses, instructional movies


Brochures, sales estimates, industry reports, whitepapers, themes, guides

E-books, course material, procedure documentation

HTML Files

E-mail templates, landing pages


How Does Electronic Asset Management (DAM) Function?

There are a number of steps involved in the management associated with digital assets right from the particular creation until distribution plus deletion. Let’ s know how digital asset management (DAM) works.

one Creation

The first step of DAM begins with the creation associated with digital assets. In this phase, you design logos, report podcast episodes, create video clip content, and so on. Content is established in digital formats or even converted from analog forms using techniques such as checking, digital audio recording, optic character recognition (OCR), and so forth

It helps in order to lay content creation guidelines to make sure that the rest of the asset management procedure works seamlessly.

2 . Indexing

Indexing is probably the most important step of DAM. It is the process of providing a distinctive identity to every digital resource to make them easily workable, searchable, and retrievable.

Indexing is done with the addition of metadata to each document. Simply put, metadata is details about data. It consists of information that can distinguish a file from your rest of the content.

Metadata contains attributes for example file name, creation/modification time, storage path. There are 2 types of metadata, viz., specialized and descriptive. Technical metadata provides information such as quality, format, resolution, dimensions, bitrate, etc . Descriptive metadata consists of elements like file name, author/artist, and keywords.

3. Workflow

Electronic assets have a lifecycle based on their utility. Here are the main element lifecycle stages of electronic assets:

  1. Management: The management stage relates to approval, version control, accessibility control, and logistics. This particular administrative stage ensures that the particular concerned team members approve the particular assets, and the right groups gain access to the required assets. In case a new version of a document is updated in the DAM system, version control assists in the indexing of the newer document. Similarly, version control furthermore enables users to go back to previous versions when required.
  2. Distribution: Making use of communication channels to deliver assets is inefficient, producing digital asset distribution an important part of DAM. A DAM platform enables users in order to distribute digital assets throughout multiple departments, marketing/sales stations, and internal and external stakeholders. DAM assigns roles to customers that decide the level of control of digital assets. DAM techniques also provide download links plus embed code allowing non-users to download the data files or publish them on websites
  3. Preservation: A brandname logo has a relatively lengthier shelf life compared to the social media campaign creative. Various assets have different lives, and DAM lets you protect or archive them based on their life span. You can give expiration dates to possessions so that they are automatically aged, keeping your DAM program clutter-free.

Learn More: Will DAM be the Future of Marketing and advertising Content?

5 Electronic Asset Management (DAM) Options

In this area, we will look at five electronic asset management (DAM) suppliers:

1 . Adobe Experience Cloud

Adobe’ s i9000 DAM product is a part of the particular Adobe Experience Cloud package. This DAM is the ideal choice for organizations searching for consolidated martech stack companies. The platform lets you set up workflows for planning, designing, granting, and distributing assets, together with enabling you to manage the electronic rights of your assets.

2 . Canto

Together with allowing you to set up workflows, Canto lets you set up private workspaces where designated users could work on digital assets till they’ re set to post. You can organize your content within folders and albums. Canto’ s Smart Albums function compiles images, videos, sound, documents, presentations, and other forms into six different files so that users can find property by their file type. Canto provides over twenty integrations options with tools like CMS, creative suite, plus cloud storage providers.

3. Bynder

Bynder lets organizations manage brand name, campaign, and product resources efficiently. Features such as two-factor authentication, user rights, plus access settings protect property. Organizations can create web-based brand name guidelines so that everyone is on a single page. Digital and print out brand templates allow customers to design content productively whilst sticking to brand guidelines. Bynder offers integrations for systems like CMS, content shipping networks (CDNs), project administration, and e-commerce.

4. Brandfolder

With Brandfolder, you can allow external stakeholders to upload to your DAM without having to give them complete entry. You can customize the platform by having your logo and header and create vanity URLs to provide an unique experience.

Brandfolder’ s smart finding feature enables users to get text content from files. It’ s AI-powered equipment auto-tag assets upon transfer, which further allows customers to search for images with particular criteria. Brandfolder can be included with an array of platforms, which includes CRM, CMS, e-commerce, plus workflow applications.

5. Widen

Widen provides a suite of solutions for your digital asset, brand, movie, and creative management. Making use of Widen’ s DAM, you will see where, how, and who may be repurposing your content. You can submit content across multiple marketing and advertising channels and platforms with the DAM platform itself.

You can share hyperlinks and embed codes to become placed on web properties plus track their performance regarding embed views, shares, plus downloads.

Learn More: Tales from the Organization Content Morgue

five Best Practices for Digital Resource Management (DAM)

Implementing a digital asset administration (DAM) system can be mind-boggling at first. Here are five guidelines to help you get the most out of your DAM software:

one Define a DAM Workflow​ ​ ​ ​ ​ ​ ​

Once you have discovered a DAM tool to do business with, it is imperative to ideate a workflow that will enhance your collaborative efforts. A DAM workflow should consider:

  1. File indexing procedure
  2. Access legal rights and file sharing
  3. Standard file formats plus naming conventions
  4. File modification and monitoring changes

The work flow ensures that the right people have the proper level of access to the necessary data files. To avoid chaos, assign the particular bare essential rights in order to users, rather than providing all of the access rights to everybody. The workflow must be recorded so that everyone is aware of the normal operating procedures (SOPs).

Several DAM systems help you automate the work flow by converting files in order to formats and sharing all of them across various channels.

2 . Audit Your own Digital Assets

Migrating your own assets to a DAM program should be a decluttering procedure as much as it’ s a shifting procedure. You don’ t wish to move the old discarded happy to a new system and remodel the entire process later once the system floods.  

Take stock from the assets you have and choose what to keep and what in order to delete. This will also provide information into the various content platforms and their utilities, that will further help you refine your own workflow.

Associated with auditing process a repeating one so that you can keep the DAM tool tidy by shifting misplaced files to their house or delete unnecessary data files.

3. Make a Standard Hierarchy for Document Storage

Organize digital possessions into a folder hierarchy to enhance asset accessibility and efficiency. You can categorize files in line with the file type, use situations, process, year, and so on. You are able to combine these criteria in order to customize the folder framework to suit your needs. It all depends on the way you want to organize them.

Here are four recommendations to set up a folder structure:

  1. Maintain an empty hierarchy of files that can be used as a template
  2. Determine the series of how you want to set up files. For instance, you can set up the particular hierarchy as Marketing → Documents → Agreements, or even Documents → Agreements → Marketing
  3. Choose the folder depth and maintain it flexible. Avoid producing the structure too comprehensive that will discourage users through sticking to the SOPs
  4. Set up the structure in a way that would avoid document redundancy, i. e., keeping the same instances of a file from multiple locations. It would need a serious forethought, but it will certainly kill possible process issues.

4. Introduce Regular Naming Conventions

Similar to the file structure, introducing a standard identifying convention and the meta-tagging procedure will improve file discoverability. You can the project name (or its code or abbreviation), client name, campaign title, date, version, etc . within the file name. The identifying convention should aid legibility and should steer away from any kind of probable confusion that can come from using non-standard abbreviations.

5. Use Indigenous Collaboration Tools

DAM techniques enable users to connect within the tool. This way, customers can wave goodbye in order to lengthy email conversations or even third-party messaging tools regarding asset-specific discussions. They can utilize the DAM system’ s cooperation features to leave review articles to provide feedback or call users of the changes in real time.

5 Main Advantages of Strategic Digital Pc software Management (DAM)

A DAM solution centralizes your digital asset and thus acts as a single source of specifics for your organization. Here are 7 advantages of strategic digital purchase management:

– Boost Productivity

Automated process, powerful search capabilities, subject repurposing features, flexible start using rights, third-party integrations/plugins, aid ability to track changes all through version control save a moment bring in efficiency in the ATTEINTE process, while boosting group productivity.

minimal payments Project a Consistent Brand Singing voice and Image

The centralization of digital assets to readymade templates ensure that individuals working on content are using recently brand assets (such suggestions logo, colors, font line, etc . ) and choosing brand guidelines. This allows the identify to portray a consistent producer voice and image thwartly different marketing channels.

3. Break Down Succursale

Automated workflows enable folks to manage digital assets without any thoroughly involved. Similarly, a new access control feature allows you to users control access to a major organization’ s digital expensive and makes it easy for them how to discuss feedback and is altered within the platform. This encourages interdepartmental collaboration and emotional breakdown silos.

step 4. Measure the Performance of Internet Assets

Most DAM programs come with a built-in insights factor that tracks where and also the your content is being used. Along with custom links and introduce codes, you can measure the high performance of individual assets towards specific marketing channels. A new DAM system offers a Research engines Analytics integration, you can a lot of improve the performance tracking treatment.

5. Specifics Backups

The DAM computer stores the previous versions of file. So , if you want to get back to an earlier version, you don’ t have to waste quite a while searching for the older version. Equally, since files can be managed or archived, if you need themselves in the future, you can easily retrieve these kind of people from the system.

Learn More: Four Ideas for Overcoming Digital Transformation Information material Challenges

Closing Tips

As businesses scale their content creation hard work, the need to manage digital benefits efficiently is going to become a necessary, requisite. A digital asset management possibility centralizes your digital valuable assets and ensures that the content you are looking for is available at the right time.

Do you plan that would implement digital asset operation (DAM) at your organization? Inform us on LinkedIn , Facebook , or Twitter .

Find the Right CRM Software Now. It's Free, Easy & Quick

Follow our CRM News page for breaking articles on Customer Relationship Management software. Find useful articles like How to Choose a CRM System, CRM 101, the CRM Method and CRM and the Cloud. And when you're ready let us help you find the right Customer Relationship Management software.

Leave a Reply Text

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.