Worldwide smartphone market dropped 9% YoY within Q3, the third drop in 2022 as well as the worst Q3 given that 2014; Apple increased its market share through 15% in Q3 2021 to 18% (Canalys)

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In Q3 2022, the global smartphone marketplace recorded its 3rd consecutive decline this season, dropping 9% year-on-year, marking the most severe Q3 since 2014. The particular gloomy economic perspective has led customers to delay buying electronic hardware plus prioritize other important spending. This will likely keep dampen the mobile phone market for the following six to 9 months. Samsung maintained its leading place with a 22% business driven by weighty promotions to reduce funnel inventory. Apple was your only vendor within the top five to report positive growth, enhancing its market place further with an 18% share during the marketplace downturn thanks to fairly resilient demand regarding iPhones. While Xiaomi, OPPO and vivo continued to take the cautious approach to abroad expansion given household market uncertainty, keeping 14%, 10% plus 9% global marketplace shares, respectively.  

“The smartphone marketplace is highly reactive in order to consumer demand plus vendors are modifying quickly to the severe business conditions, ” said Canalys Expert Amber Liu. “For most vendors, the particular priority is to slow up the risk of stock building up given going down hill demand. Vendors acquired significant stockpiles entering July, but sell-through gradually improved from Sept owing to aggressive discounting and promotions. The particular pricing strategy of recent products is carefully crafted, even to get Apple, to avoid substantial pushback from customers who now are generally very sensitive to the price hike, ” added Liu.  

Apple-Q3-2022-market-share

“As demand shows simply no signs of improvement getting into Q4 and H1 2023, vendors need to work on an advisable production forecast with all the supply chain whilst working closely with all the channel to strengthen market share, ” mentioned Canalys Analyst Sanyam Chaurasia. “Going in to the sales season, customers who have been delaying buys will expect high discounts and bundling promotions as well as substantial price reductions upon older generation devices. When compared to strong demand amount of the previous year, the slow but regular festive sale will be anticipated in Q4 2022. However , it can be too soon to see the forthcoming Q4 as the actual turning point of marketplace recovery. ”   

Worldwide smartphone delivery share by top suppliers
Canalys First Smartphone Market Heartbeat: Q3 2022

Merchant

Q3 2021 business

Q3 2022 market share

Samsung  

21%

22%

Apple company

15%

18%

Xiaomi

14%

14%

OPPO

11%

10%

vivo

11%

9%

Other people

28%

27%

 

 

 

Preliminary estimates are usually subject to change upon final release
Take note: percentages may not equal to 100% due to rolling
Note: OnePlus is roofed in OPPO deliveries
Source: Canalys estimations (sell-in shipments), Mobile phone Analysis, October 2022





















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